Grow Local. Think Big. | Built for Dispensaries. Driven by Strategy | Local Reach. Real-Time Results.
Your Strategic Partner for Cannabis Growth
Contact UsOur Approach
We don’t just run ads — we build momentum. Through advanced AI tools, geo-fencing, keyword retargeting, and behavioral insights, we help dispensaries reach and retain loyal customers.
Our collaborative model ensures your team receives weekly optimization, strategy, and execution — tailored to your business.
Our Mission
Our mission is to empower cannabis dispensaries through innovative, targeted, and compliant marketing solutions. We help you connect with engaged local customers and build lasting community.
Who We Are
Local Cannabis Guide is backed by The AdCoach — a team with 25+ years in local digital marketing. We specialize in geo-fencing, AI targeting, and growth strategies built for the cannabis industry.
Why Dispensaries Need
Modern, Compliant Marketing
The cannabis industry faces evolving regulations, limited ad access, and growing competition. To succeed, dispensaries must adopt smarter, digital-first marketing that’s both compliant and effective.
- Legal Restrictions: State advertising laws vary widely. Read More
- Digital Ad Limitations: Major platforms restrict cannabis promotions. Read More
- Market Saturation: Standing out locally is tougher than ever. Read More
- Banking & Payment Barriers: Finance systems often reject cannabis brands. Read More
- Inconsistent Platform Rules: Ad rules change frequently and without notice. Read More
- Social Media Risks: Accounts face bans without clear cause. Read More
- Persistent Stigma: Cannabis still faces outdated stereotypes. Read More
Start Growing Today? Request a Free Demo
How We Help Dispensaries
Grow With Confidence
We don’t just launch campaigns — we become your growth partner. From the first call to the final report, everything we do is built around your business model, goals, and compliance needs.
✔ Deep Discovery & Onboarding: We take the time to learn your dispensary inside and out.
✔ AI-Powered Targeting: Reach high-intent local consumers through behavior signals.
✔ Geo-Fencing & Retargeting: Serve ads based on location and search behavior.
✔ Multi-Device Campaigns: Stay visible on mobile, desktop, tablets, and TVs.
✔ Social Growth Strategy: Create content that builds trust and expands reach.
✔ Email & SMS Engagement: Keep customers returning with timely messaging.
✔ Brand Identity & Design: Professional visuals and copy that reflect your brand.
✔ Loyalty & Retention Programs: Reward programs that increase lifetime value.
✔ Ongoing Strategy & Optimization: Weekly performance reviews with action plans.
Our Cannabis Marketing Services
Proven strategies to help dispensaries grow, stay compliant, and thrive in competitive markets.
Targeted Digital Advertising
Reach high-intent cannabis consumers through compliant, data-driven ad campaigns. Our geofencing and keyword search retargeting solutions deliver mobile, display, and CTV ads to the right people at the right time — maximizing visibility, foot traffic, and sales. Built-in attribution shows which views turn into visits.
SEO & Local Visibility
Our SEO services ensure your dispensary shows up in local searches, with optimized listings and content that prove you're a trusted, real, and local business. We help you dominate maps and organic results with citation building and localized strategy.
Landing Page Design
We design mobile-first websites for dispensaries that are conversion-focused and search engine optimized. Every site is tailored to look great, load fast, and move your visitors to action with compelling CTAs and intuitive navigation.
Social Media Engagement
We help you build a community and customer base through local social media content, comment engagement, and branded publishing. Our team keeps your feed fresh, compliant, and relevant while driving engagement that improves your visibility and trust.
Track. Optimize. Grow.
We track every ad call, form, and foot traffic visit to show you what’s working. Real-time dashboards, attribution models, and monthly reviews keep your strategy focused and optimized for ROI — not guesswork.
Compliance & Regulatory Consulting
We help you stay compliant across platforms, states, and networks. Our expert review and approval support keeps campaigns legal, protects your license, and ensures your marketing never crosses the line.
Email & SMS Campaigns
Engage your customer list with promotions, drops, events, and loyalty rewards. We help you stay in their pocket (literally) with compliant, mobile-optimized email and text campaigns that drive return visits and increase LTV.
Loyalty & Retention
Turn one-time buyers into lifetime customers with loyalty programs, member perks, and retention-focused marketing. We help you create a retention engine with automated rewards, upsell flows, and repeat sales messaging.
Your Cannabis Growth Partner
We go beyond execution — we provide proactive strategic partnership. Regular strategy sessions, campaign refreshes, and creative testing ensure your dispensary stays competitive and always growing.
1200
California Dispensaries
24
Legal Recreational States
6,200,000
California Consumers
$57B
Projected Industry Growth by 2030
What It’s Like to Work With Us
Step-by-Step Cannabis Marketing Support
Whether you're launching your first dispensary or scaling into multiple markets, our partnership model delivers clarity, compliance, and conversions—every step of the way.
- ✔ Discovery & Audit: We dive deep into your brand, goals, and current marketing performance.
- ✔ Compliance Alignment: All strategies are built around local laws, platform rules, and cannabis ad policies.
- ✔ Custom Plan Development: From geo-fencing and retargeting to SEO and SMS, your plan is tailored and actionable.
- ✔ Launch & Optimization: Campaigns are launched with real-time tracking, creative testing, and continuous tuning.
- ✔ Weekly Strategy Touchpoints: We meet regularly to adjust, plan, and drive your next marketing win.
- ✔ Transparent Reporting: You’ll always know what’s working with clean dashboards and performance insights.
Start Growing Today? Request a Free Demo
Meet Your Cannabis Marketing Coach
With more than 25 years in local digital marketing, Don Schulz — founder of The Ad Coach — has helped hundreds of small businesses build strong brands, generate leads, and scale with confidence.
Today, he applies that expertise to guide dispensaries through one of the most competitive and regulated industries in the country. From growth strategy to campaign execution, Don is a trusted advisor who understands both marketing and ownership.
- ✔ Proven Leadership: Over two decades building data-driven growth plans.
- ✔ Cannabis-Focused: Deep knowledge of ad rules and regulations.
- ✔ Hands-On Coaching: Performance reviews and campaign guidance.
- ✔ ROI-Driven Mindset: Every tactic is tied to measurable business results.
- ✔ Local Expertise: Especially experienced in Minnesota and new markets.
- ✔ Built Like an Owner: Don’s insight comes from real experience scaling businesses.
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Real Stories. Real Results.
Here’s what small business owners are saying about working with our team to solve tough marketing challenges.
Don did a magnificent job of creating and managing our digital presence and made the process easy and enjoyable. I highly recommend any small business interested in improving their digital presence to consider The AdCoach.
Don is extremely knowledgeable about ALL aspects of online marketing. What is particularly outstanding is the detailed personal attention he provides ALL the time. It is extraordinary and unusual.
At the flip of a switch, TheAdCoach deployed a 100% market disrupting strategy that repositioned our practice ahead of the pack without incurring any additional ads budget.
Working with Don and his team at The AdCoach have been easy and successful. We have seen our website traffic and our sales increase.
We recognize Don’s skills in digital marketing opportunities, television promotional strategies, general marketing knowledge and leveraging entrepreneurial relationships.
Don is great to work with. He puts campaigns together for us quickly, effectively and thoroughly to help us meet our goals.
We have been working with Don since 1989 and we could not be happier with our partnership with The AdCoach! They are responsive to our needs and fully understand our business.
The team at The AdCoach helped me reach new customers along with building the brand. They worked with me personally, met me where I was at and got me where I wanted to be.
Excellent people, customer service and results!
Custom Cannabis Marketing Plans That Grow With You
Our plans are built to scale, adapt, and deliver real results. Every dispensary we work with receives a tailored strategy — backed by data, built for compliance, and designed to dominate your local market. Here are some example of successful campaigns.
Essential
$1,750
- Onboarding + Local SEO & Market Audit
- Social Media Strategy w/ Brand Listening & Posting
- Keyword Search Retargeting – 50K imp.
- Geofencing (1–3 Zones) – 50K imp.
- Opt-In Email Marketing – 50K (1x per qtr.)
- SEO & Website Recommendations
- Website Retargeting
- Landing Page Creation for SEO & Advertising
- Ad Creative Development & Compliance
- Monthly Reporting, Optimization & Coaching
Growth
$3,500
- Onboarding + Local SEO & Market Audit
- Social Media Strategy w/ Brand Listening & Posting
- Keyword Search Retargeting – 100K imp.
- Geofencing (4–8 Zones) – 100K imp.
- Opt-In Email Marketing – 50K 1x per mo.
- SEO & Website Recommendations
- Loyality & SMS Campaigns
- Addressable TV Campaign 25K imp.
- Weekly Success Check Ins
- Website Retargeting
- Landing Page Creation for SEO & Advertising
- Ad Creative Development & Compliance
- Monthly Reporting, Optimization & Coaching
Dominance
$7,500
- Onboarding + Local SEO & Market Audit
- Social Media Strategy w/ Brand Listening & Posting
- Keyword Search Retargeting – 150K imp.
- Geofencing (10+ Zones) – 150K imp.
- Opt-In Email Marketing – 100K imp. per mo.
- SEO & Website Recommendations
- Loyality & SMS Campaigns
- Addressable TV Campaign 50K imp.
- Weekly Success Check Ins
- Website Retargeting
- Landing Page Creation for SEO & Advertising
- Ad Creative Development & Compliance
- Monthly Reporting, Optimization & Coaching
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Start Growing Today? Request a Free Demo
Let’s Talk Cannabis Marketing
Whether you’re ready to launch or just want to explore what’s possible, we’re here to help. We only work with one dispensary per trade area — let’s make sure it’s yours.
📍 Location: 7700 Equitable Drive, Suite 202
Eden Prairie, MN 55344
📞 Call Us: 952-207-4703
📧 Email: don@thelocalcannabis.guide
Want to claim your territory? Book Your Strategy Call